Board to Talk About Digital Camera

Emotion first, logic second. A marketing fact: Consumers are emotional beings who make purchasing decisions based on feelings. Logic, in the end may be used only to justify what one likes. Successful photographic portrait studios over the years have recognized that they were in the "emotion business." Portrait photographers captured emotion; and when needed, took the time to create emotion. The portrait selling process emphasized how the photographer captured emotions unique to each client and how their portraits would be enjoyed for decades to ... more→